| Best fit | First-time founders running an early fundraising round | Founders actively sourcing investors and managing fundraising relationships |
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| Primary focus | Connected fundraising workflow and round record | Investor CRM, investor sourcing, outreach, and fundraising pipeline |
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| Investor management | One contact record per person, connected to the Round, documents, transactions, and equity positions | Dedicated Investor CRM for leads, stages, tasks, activity, commitments, and follow-ups |
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| Investor sourcing | Not a product area; the workflow begins when you invite someone you already know | Large investor database with search, filtering, investor profiles, and Get Intro functionality |
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| Fundraising workflow | Round-centered workflow connecting investors, SAFEs, documents, governance, compliance, and close | Pipeline-centered workflow for sourcing, outreach, investor updates, diligence, and fundraising activity |
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| Fundraising materials | Startup Profile with pitch deck, plus a Data Room, both shared per recipient with founder-approved downloads | Pitch deck hosting, investor updates, email outreach, fundraising templates, and a data room available as a paid add-on |
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| SAFE management | Four standard, unmodified SAFE forms connected to the Round, Investor, documents, funding, compliance records, and Position | Fundraising management rather than a core SAFE issuance workflow |
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| Cap table | Three connected ledgers covering issued stock, advisor grants, and SAFEs, each linked to the documents behind it | Not a core product focus |
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| Compliance | Rule 506(b) and 506(c) workflows, accreditation evidence, board authorizations, Form D preparation, and state notice filings | Fundraising and investor management rather than core compliance infrastructure |
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| AI and automation | AI Startup Advisor and connected workflow assistance | AI email generation and fundraising workflow tools |
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| Pricing | Free until you open a round. Then $110 a month billed yearly, or $130 monthly, per company. The investors and advisors you invite pay nothing to take part, and Cairnul takes no percentage of the raise. | Basic plan is free with a capped pipeline; paid annual plans start at $745 for Silver and increase with investors permitted per pipeline |
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| Growth focus | Early fundraising and the connected early equity lifecycle | Active capital raising and ongoing investor relationship management |
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